CATARINA MARTINS – HISTORY OF THE BRAND

The story of the brand goes back to 1993 with the foundation of the mother company, “Always Shoes” that Paulo Martins has opened in Portugal to give creative and production support to famous international fashion companies in the shoemaking business.

Ten years later Paulo Martins with a profound know-how and experience decides to create a handcrafted and creative brand as a result of the growing demand of a brand with a strong personality and its own identity. So on the 17th September 2003 was born the brand “Catarina Martins”: a name chosen because it belonged to well-known personalities throughout history, but above all, Catarina has a great personal significance because it is the same name Paulo Martins gave his daughter.

With a small team, young and dynamic, with a dedication and loyalty, and alongside the partners and representatives, who Paulo Martins likes to call “Friends”, the brand has grown with a surprising speed. The company that initially started with only two people today has turned into a group of 14 professionals with a turnover of 15 million euros.

The product “Catarina Martins” is distributed in the mid- high range of shops in France, Benelux, Germany, Spain, Denmark, Eastern Europe, Greece, Japan and Portugal. Nowadays its major market is Italy, where demand, quality and design are prevailing factors to stand out from other shoe brands.

The company is a regular participant at the main international fairs and venues, such as the GDS in Düsseldorf, the MICAM in Milan, the CPM in Moscow, the Première Classe in Paris or the PREMIUM in Berlin.

This collection that is made for a woman with a jovial spirit, dynamic, that appreciates quality, fashion and comfort is conceived with selected raw materials and handcrafted with utmost dedication and care. That is why every item is unique and bears the label “SHOES MADE IN REGION OF OPORTO (PORTUGAL)”. This is a tribute to the region and the people who produce these shoes.

Catarina Martins is above all a united team with an unusual collaborative spirit that personifies the brand’s philosophy/slogan “Life is too short to take a nap”.

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